Warner Music Group promotes Cat Kreidich to president of ADA Worldwide
It all begins with an idea.
Warner Music Group has promoted Cat Kreidich to president of ADA Worldwide.
Kreidich, who joined ADA as EVP at the end of last year, will be based at the company’s headquarters in New York and report directly to Max Lousada, CEO, Warner Recorded Music. She succeeds Eliah Seton who, after over a decade with WMG, has taken a new role outside the company. Kreidich’s remit will include ADA, the Asylum label, and Level, WMG’s platform for unsigned artists. She came to ADA from Sony Music and its The Orchard division, where she served for nearly a decade in top commercial, strategic, and operating leadership roles.In recent months, ADA has expanded its global operations with ADA Latin (Latin America, Spain and Portugal) and ADA Asia (Greater China, Korea, and South East Asia).
It has inked strategic licensing deals with partners such as leading Malaysian indie label KRU Music, fast-growing Punjabi aggregator Sky Digital India, Africa’s largest indie hub, Africori, and the Arab world’s leading independent record label, Rotana Music. Last week, ADA announced an exclusive partnership with industry heavyweights Billy Mann and Benton James, launching JV label Icons+Giants.Max Lousada said: “At Warner, we’re strengthening how we serve original artists and entrepreneurs at every stage of career development.
As part of that mission, ADA is a beacon of expertise and support for independent artists and independent labels around the world. In the short time since Cat’s return to ADA, she’s already inspired everyone with her passion and creativity, her deep devotion to the indie community, and her wide-ranging global expertise. She’s the ideal choice to lead ADA into the future.”