2021 - 2022 Bill 5268 Session 124 - (2021-2022)
A HOUSE RESOLUTION
TO RECOGNIZE AND HONOR PHILLIP MICHAEL GILCHRIST, RECORDING ARTIST, MUSICIAN, PRODUCER, AND FOUNDER OF TRUESCALE RECORDS, AND TO CONGRATULATE HIM ON THE NEWLY CREATED PARTNERSHIP BETWEEN TRUESCALE RECORDS AND WARNER MUSIC AND ADA WORLDWIDE.
Whereas, the South Carolina House of Representatives is pleased to learn that TrueScale Records (TSR), founded by Phillip Michael Gilchrist, completed an agreement on February 24, 2022, with Warner Music and ADA Worldwide for global distribution; and
Whereas, Mr. Gilchrist's foray into music performance began when he started playing and singing for two churches in his local community at the age of seven; and
Whereas, his study of music and his natural musical ability led him to perform, produce, and compose music, which have made him an authority in the areas of music production, composition, and arrangement; and
Whereas, a recording pop artist from South Carolina, Mr. Gilchrist is a vocalist, instrumentalist, and expert in music theory who has produced for and collaborated with musicians across the musical spectrum, including pop, country, R&B, hip-hop, jazz, classical, and Gospel; and
Whereas, he founded MP Productions in 2016 as a full-scale music production company, working with developing musicians to teach piano, drums, guitar, brass, music production, music composition, music theory, and vocal training in order to help them understand how to put it all together, break it down, and put it all back together again with skill; and
Whereas, MP Productions strives to perfect the music in the musician, recognizing that music is an art, so MP Productions seeks to develop the artist who produces that art; and
Whereas, Mr. Gilchrist, the founder of TSR, will lead the team in partnership with Warner Music and ADA Worldwide to identify, develop, and produce talented young artists in a multitude of genres; and
Whereas, TrueScale Records' label based in the Palmetto State is an African American owned company that focuses on the creative, entrepreneurial experience and offers full services for artistic development as the centerpiece for young artists; and
Whereas, Warner Music and ADA Worldwide plan to expand TSR's footprint from South Carolina and to help TSR's community of artists realize their visions around the world; and
Whereas, in 2022, TSR is set to release singles and albums from Phillip Gilchrist, as well as Lew McKenzie, Mollie Hanna, and others, and Mr. Gilchrist will be collaborating with these artists; and
Whereas, the House of Representatives appreciates the significant contributions of music legends through the decades which will be continued as TSR partners with Warner Music and ADA Worldwide, assuring its vast footprint in the music market space. Now, therefore,
Be it resolved by the House of Representatives:
That the members of the South Carolina House of Representatives, by this resolution, recognize and honor Phillip Michael Gilchrist, recording artist, musician, producer, and founder of TrueScale Records, and congratulate him on the newly created partnership between TrueScale Records and Warner Music and ADA Worldwide.
Be it further resolved that a copy of this resolution be presented to Phillip Michael Gilchrist.
Warner Music and Twitch team on artist channels and programming
It all begins with an idea.
Warner Music Group and Twitch have announced a partnership that will see the companies launch various recording artist channels and create a standalone music space featuring premium music-centric programming.
The deal marks Twitch’s first partnership with a major record company.The deal with Warner Music Group’s recorded music business will see the launch of WMG artist channels, including Warner Records acts Bella Poarch and Saweetie and Atlantic Records’ Sueco, featuring a steady stream of exclusive content and behind-the-scenes material.
The move helps Warner Music’s talent to tap into Twitch’s creator-driven model, opening up additional income opportunities, as well as providing access to Twitch’s fan engagement tools.
Oana Ruxandra, chief digital officer and EVP, business development, WMG, said: ”It’s clear that Twitch is an indispensable space for all types of creators to connect with their fan communities. Our partnership creates an on-ramp for artists to come onto the service with strong support from Twitch, opening up an entirely new source of incremental revenue.
Between the artist-specific channels and the premium shows we’re planning to launch, music lovers will get a refreshing new view into the world of music and the lives of their favourite artists.”
Katy Perry, Nas, and Jason Derulo Are Investing Big in a Spotify Rival
It all begins with an idea.
The blockchain-powered streaming startup Audius is about to announce a multimillion-dollar investment round funded by a dizzying number of superstar artists and top-of-the-food-chain music executives
When you play a song on major streaming platforms, money doesn’t just zoom straight into an artist’s pocket. But what if it did? That’s how payments are designed to work on Audius, a platform built on a blockchain — yes, the same technological network that NFTs run on.
And this three-year-old San Francisco-based company that employs fewer than 40 crypto-crazed people has officially piqued the interest of some of music’s biggest power players. Later today (September 16th), Audius will announce a $5 million round of strategic funding led by major music celebrities, the team exclusively tells Rolling Stone.
Artist investors include Katy Perry, Nas, The Chainsmokers via their Mantis VC, Jason Derulo, Pusha T, Steve Aoki, Linkin Park’s Mike Shinoda, and Disclosure. Mountain-moving executives from different sectors of the music industry are also shelling out: They include Martin Bandier, who ran Sony/ATV Music Publishing as its chairman and CEO for 11 years; Guy Oseary, Madonna and U2’s longtime manager, via an investment firm he launched with Ashton Kutcher called Sound Ventures; Michael Kives, founder/CEO of investment firm K5 Global, who also used to be a talent rep for the likes of Perry, Kate Hudson, Bruce Willis, and Arnold Schwarzenegger; and Hitco Entertainment founder and Bahamian recording studio owner Charles Goldstuck, who previously co-founded J Records with none other than Clive Davis, and helped build it into RCA Records.
Warner Music Group promotes Cat Kreidich to president of ADA Worldwide
It all begins with an idea.
Warner Music Group has promoted Cat Kreidich to president of ADA Worldwide.
Kreidich, who joined ADA as EVP at the end of last year, will be based at the company’s headquarters in New York and report directly to Max Lousada, CEO, Warner Recorded Music. She succeeds Eliah Seton who, after over a decade with WMG, has taken a new role outside the company. Kreidich’s remit will include ADA, the Asylum label, and Level, WMG’s platform for unsigned artists. She came to ADA from Sony Music and its The Orchard division, where she served for nearly a decade in top commercial, strategic, and operating leadership roles.In recent months, ADA has expanded its global operations with ADA Latin (Latin America, Spain and Portugal) and ADA Asia (Greater China, Korea, and South East Asia).
It has inked strategic licensing deals with partners such as leading Malaysian indie label KRU Music, fast-growing Punjabi aggregator Sky Digital India, Africa’s largest indie hub, Africori, and the Arab world’s leading independent record label, Rotana Music. Last week, ADA announced an exclusive partnership with industry heavyweights Billy Mann and Benton James, launching JV label Icons+Giants.Max Lousada said: “At Warner, we’re strengthening how we serve original artists and entrepreneurs at every stage of career development.
As part of that mission, ADA is a beacon of expertise and support for independent artists and independent labels around the world. In the short time since Cat’s return to ADA, she’s already inspired everyone with her passion and creativity, her deep devotion to the indie community, and her wide-ranging global expertise. She’s the ideal choice to lead ADA into the future.”
Music Industry Moves: UMPG Signs Julia Michaels; BMG Goes Green
It all begins with an idea.
+ South Carolina music production company MP Productions has announced the launch of TrueScale Records. The Black-owned label is headed by Phillip Michael Gilchrist and plans to encompass a cross-section of genres and artists including pop, country, R&B, gospel and classical music. Said Gilchrist: “Returning the art of music back to its roots … is our mission.”
Julia Michaels, the songwriter whose hit songs include Justin Bieber’s “Sorry” and Selena Gomez’s “Lose You to Love Me,” has signed an exclusive global deal with Universal Music Publishing Group (UMPG). Michaels is also a recording artist signed to Republic Records, which issued the multi-platinum single “Issues” in 2017.
Michaels’ track record as a writer — she’s credited on 25 tracks that have charted on the Billboard Hot 100 — includes Hailee Steinfeld’s “Love Myself,” Gomez’s “Hands to Myself” and “Bad Liar” and Nick Jonas’ “Close.”